![]() ![]() It will be free-form, refuse stasis, and seek inspiration and leadership from an inclusive and global community. It will be an experimental playground for reawakening imagination. M○C△ takes collective actions to form a revolution.Īs the first cultural institution of crypto art, M○C△ will become the premier space for discourse around digital art, crypto culture, frontier technology, and the NFT revolution. Those who rise to the challenge of creating crypto art are evangelists for a new socio-economic paradigm. Crypto art is a visual aesthetic that communicates these ideals. M○C△ is a testament to those who dared to believe in a better future that prioritized sovereignty, market access, and freedom of expression in the arts. ![]() We aim to resolve these questions through a multi-stakeholder decentralized platform of art curation and exhibition. It poses two questions: “what is art?” and “who decides?” M○C△ puts forward a broad representation of perspectives meant to upend our sense of who we are. A common truth is found when many voices are heard.Īt its core, the Museum of Crypto Art (M○C△) challenges, creates conflict, provokes. “Rather, it’s a way for me to support the museum and be of service to the Los Angeles community.Our mission is to preserve the truth. “This is not a badge for me,” Powers says in a press release statement. It remains unclear when exactly the shift will be implemented, but given the additional security required for the anticipated influx of visitors, as well as other infrastructure-related issues, it may be months before the change takes effect. Powers’ donation will not only fund free general admission to MOCA (special exhibitions will still cost money), but also help the museum expand its educational programs and visitor services staff. In late 2017, LACMA raised its admission fees to between $16 and $25, marking a stark contrast with the growing number of fee-free local museums. Last year, the Hammer welcomed 251,943 individuals-just 30,000 fewer than MOCA, which drew in 284,160 visitors over the same time period.Īs Vankin points out, one of the main outliers in the area is the Los Angeles County Museum of Art, or LACMA. Mike Roe of LAist highlights five that are already free to visitors: Among others, the list includes the Broad, a contemporary art museum located across the street from MOCA (opened in 2015, the Broad has consistently attracted more than 750,000 visitors every year), and the University of California at Los Angeles’ Hammer Museum, which shifted to a free admission model in 2014 and has since experienced a 25 percent bump in visitor numbers. The move puts MOCA in the company of other Los Angeles institutions that don't charge entrance fees. Although Powers’ gift will only cover five years or so of free admission, a museum representative told Vankin that MOCA has “every intention a permanent change.” In a statement to Hyperallergic’s Hakim Bishara, the museum further writes that the funds will provide enough time to “create new fiscal strategies and develop revenue streams” capable of supporting long-term free admission. According to Vankin, visitor fees amounted to $1.3 million, or less than seven percent of the museum’s annual budget, for fiscal year 2018. Interestingly, admission accounts for just a small portion of MOCA’s revenue. Admission is free on Thursdays between 5 and 8 p.m. “I think many of us are at a point where we understand that museums should not be ivory towers,” Biesenbach adds in an interview with The New York Times’ Jori Finkel.Ĭurrently, MOCA’s general admission fees range from $8 to $15. ![]() “As a civic institution, we should be like a library, where you can just walk in.” (Biesenbach, who joined the Los Angeles museum in 2018 after more than 20 years at New York’s MoMA PS1, previously spearheaded an initiative aimed at providing free entry to the MoMA satellite museum for residents of all five of New York City’s boroughs.) “We are not aiming at having more visitors or larger attendance, but we’re aiming at being more accessible, at having open doors,” MOCA Director Klaus Biesenbach tells the Los Angeles Times’ Deborah Vankin. As the museum announced Saturday, the move will be funded by a $10 million donation from Carolyn Powers, president of the MOCA Board of Trustees, and is set to be implemented “as soon as possible.” Los Angeles’ Museum of Contemporary Art has eliminated entrance fees in an effort to increase visitor accessibility. ![]()
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